Introducing brand new SHØRE Seaweed Puffs Superfood Seaweed Snacks: super healthy and delicious! www.shoreseaweed.com

Introducing brand new SHØRE Seaweed Puffs

Superfood Seaweed Snacks: super healthy and delicious!

www.shoreseaweed.com

The spotlight is on seaweed and about time too! It’s finally being recognised as the natural, nutrient-rich, eco-friendly superfood that it really is. However, as lovely as walking along a beach and foraging for seaweed sounds – you really have to know what you are doing to seek out and find the tastiest stuff.

Introducing new SHØRE Seaweed Puffs

Now you can enjoy all of the amazing health benefits of seaweed in a tasty and bite sized puff. As moreish as crisps, but at less than 100 calories per 22.5 g bag and packed with nutrients, antioxidants, electrolytes, vitamins and minerals, SHØRE Seaweed Puffs are easily one of the tastiest, healthy new snacks in town!

With the equivalent over 6g of fresh Scottish sustainable seaweed in one bag, SHØRE Seaweed Puffs are naturally nutritious and packed with the good stuff, meaning that your diet is easily boosted whenever you eat them.

The range consists of four delicious flavours to suit all tastebuds:

• Sea Salt & Balsamic
• Sweet & Smoky
• Lime, Chilli & Coconut
• Thai Chilli

SHØRE Seaweed Puffs at a glance:

 Under 100 calories
 High in iodine
 A source of fibre
 Made from a super nutritious Wick No.2 Seaweed Blend, exclusive to SHØRE
 Baked not fried
 Gluten free and suitable for vegans
 No trans fats, GMO free

The nutritional benefits

There’s no denying that seaweed is something of a nutritional powerhouse. In fact, it is much more nutrient dense than just about any land vegetable and is rich in vitamins, minerals and protein, as well as being low in calories, high in soluble fibre and a great source of antioxidants.

Did you also know that seaweed is also a great source of iodine, a nutrient that is missing in almost every other food! Iodine helps regulate hormone levels and thyroid function, as well as supporting a healthy metabolism and maintaining energy levels. Many vegans and pregnant women need more iodine, as do those who have replaced milk with plant-based alternatives such as almond or soya, as cow milk is naturally high in iodine.

What does our Nutritionist think?

Nutritionist Fiona Lawson comments, “Studies suggest that humans have enjoyed seaweed for over 8,000 years. The ancient Chinese considered the sea vegetable a delicacy to be given to guests of honour, while the Welsh made the most of its unique flavour in laver bread. Today, seaweed remains a staple of the traditional Japanese diet, which is considered one of the healthiest diets in the world. It’s rapidly gaining popularity in the West too- and for good reason.

“As well as providing a host of vitamins, seaweed also offers the broadest range of minerals found in any food. Examples include calcium, magnesium, potassium and iron. It is also a rich source of iodine, which contributes to normal energy-yielding metabolism.”

Sustainable Scottish Seaweed

Most of us will have only eaten imported seaweed, usually from Japan or Korea, which clocks up thousands of air miles before even hitting supermarket shelves. You can be safe in the knowledge that SHØRE’s seaweed is homegrown, sustainable and 100% Scottish.

Based in the town of Wick, perched on the rugged windswept coast on the far North Eastern tip of Scotland, the SHØRE team ventures out in all weather to hand- harvest the seaweed in crystal clear, unpolluted waters. The team collect all plants by hand, taking only what they need for the puffs and leaving more than enough for the seaweed to fully regenerate, making the process completely sustainable.

Stockists: £1.19, available from www.ocado.com

In a recent consumer survey , it was found that:

• 43% of consumers are interested in buying a seaweed snack

• When it came to purchasing a seaweed-based product, seaweed puffs were ranked the number 1 format for seaweed based snacks, almost 70% more than nori sheets

Based on mobile research conducted by Field Agent. surveying 1,500 UK respondents, Nov 2017