Panto In A Box: Brewgooder launches campaign to support the struggling theatre industry www.brewgooder.com
Once upon a time, in a land close to here
An actor was found gazing into a beer
Whilst usually on stage with a face of greasepaint
She’s now out of work due to COVID restraints
She’s one of so many – 2020’s been tough:
The theatre industry has had quite enough!
But Brewgooder has weaved some much needed magic
To make Christmas for actors just a little less tragic…
24th November 2020: Many actors and theatre freelancers have found themselves out of work this Christmas due to the pandemic and the closing of ‘non-essential’ services such as theatres and entertainment venues.
Scottish purpose-driven beer brand, Brewgooder, which already donates all of its profits to clean water projects, has launched a panto-themed selection box of four beers to raise money to support actors and theatre workers struggling over the festive period.
Each limited-edition ‘Panto In A Box’ selection pack will include beers from Brewgooder, The Wild Beer Co, Mondo Brewing and The Gipsy Hill Brewing Company, as well as theatre snack favourites from Love Popcorn and Tony’s Chocolonely.
Beer lovers will also have the chance to watch an exclusive online performance of an original pantomime, ‘Jack & The Beer Hops’, written by award-winning Scottish author and playwright Johnny McKnight.
Featuring the characters of Dame Mother Gose, her plucky daughter Jack and their cow Daisy, and ‘fatcat’ Bawrus Wetherspun, the satirical script will be hosted on the Brewgooder website and will premier on Saturday 12th December for audiences to laugh, boo and hiss at until Dec 31st 2020.
Each ‘Panto In A Box’ will feature a Jack & The Beer Hops story booklet written by Johnny McKnight where audiences will be able to learn more about each character and the inspiration behind the original performance.
Proceeds from ‘Panto In A Box’ will be donated to The Theatre Artists Fund, a charity that provides emergency aid for theatre workers and freelancers across the UK who are in need of urgent and critical financial support following the devastating impact of Covid-19.
Brewgooder co-founder James Hughes commented:
“The pantomime industry is the very bedrock of British humour and culture over the festive season, and to see the theatre and arts communities hit with such devastation is heartbreaking. It’s never been more important to come together, unite industries and look after one another in these strange times, and with social good at the core of all we do, we felt it was only right to support in any way we can.
We’re so excited to have partnered with the legendary Johnny McKnight who has written an original script that incorporates all the elements of panto that we know and love, but with a topical twist. All proceeds from the performance will go towards supporting actors and theatre workers up and down the country and so I can’t wait to share this special performance and raise a pint to our beloved British theatre industry.”
Julian Bird, Chief Executive of Society of London Theatre and UK Theatre, commented:
“We are so grateful to Brewgooder for this act of generosity, creatively spreading festive cheer while simultaneously providing vital support to struggling theatre professionals across the UK. Since launching in July, the Theatre Artists Fund has provided emergency financial aid to nearly 3000 people, but the demand is still higher than ever, and all donations and fundraising initiatives are hugely appreciated.”
The ’Panto In A Box’ will cost £20.20 and can be ordered from brewgooder.com where punters will also be able to make a voluntary donation to The Theatre Artists Fund. For the full panto experience, theatre lovers are invited to visit brewgooder.com/panto from the 12th December.
So let’s raise a glass and a smile and a cheer
And shout ‘it’s behind you’ to a horrible year!
