Plant-based products packed with protein that deliver everything you need, with zero compromise on taste.
Bodyhero is on a mission to create the best plant protein products that taste so good.
London, UK (Date, 2020): Finally, the compromise between having something that’s good for your tastebuds, health, and the planet is over. Because Bodyhero— the latest challenger brand in the functional nutrition & snacking markets— announced the launch of a range of premium, 100% natural, clean-label, plant-based, high protein, high fibre and low sugar products. Set to launch in January 2020, Bodyhero came just in time to help bring in a new, healthy year. These protein-packed, plant-based products will be a welcome addition alongside the 1 million+ people who have signed up for the Veganuary campaign, and everyone starting their new year resolutions with a health kick after the Christmas indulgence. Whether you’re a vegan, flexitarian, gym junkie, or anything far and in between—Bodyhero is for everyone and believes in everyone.
Harnessing the power of nature and credibility of science, Bodyhero products were designed to fulfill a gap in the plant-based market: crafting plant-based protein goodness that is cleaner, simpler, tastier and easier to access. What separates Bodyhero from other plant-based protein products is not only its specialty-crafted attention to taste, but also its carefully curated blend of Bodyhero ingredients from some of the best growing regions in the world. The unique recipes are amongst the most advanced on the market today, yet are composed of simple, plant-based nutrition products. Every ingredient is meticulously and sustainably sourced from the most premium growing regions in the world, all while being grounded by safe and proven scientific rationale. Each serving is formulated with a consistent 20g of the highest quality plant-based protein from Golden and Yellow Split Peas, and high-quality fibre from chicory root, helping you stay fuller for longer, aiding in muscle recovery and much more. It’s about time there’s a guilt-free, convenient nutrition that has everyone feeling like their body’s hero.
Simplifying it to Something Digestible
Despite the craving for healthy snacks that has disrupted the market, only 20% of consumers feel they deliver on taste (according to a survey of over 2000 consumers carried out by Harris Interactive in April 2020). Bodyhero products have solved this problem, by finding the optimal balance of maximum taste and functionality—something that most plant-based products have struggled with, as they add too many supplementary ingredients and “superfoods”, that end up becoming anything but super because of their small quantities, and ultimately poorly impacting taste. That’s why Bodyherowas designed with taste first, all while having no misleading ingredients or false health claims, so it tastes as good as it makes you feel.
Next to Bodyhero’s commitment to quality taste is their promise of quality, health ingredients. With most people failing to consume the average recommended 30g of fibre per day, there’s a growing awareness of gut health in the population as a whole (British Nutrition Foundation). Fibre is critical to a healthy gut, and a high fibre diet can help with weight management, improve skin health, reduce cholesterol, lower the risk for heart disease, stroke, diabetes, and may even help prevent colon cancer.
That’s why Bodyhero has been purposefully designed to help make it easy and tasty to get this key health component, by delivering up to 44% of the daily recommended fibre content in just one serving (depending on product), through inclusion of natural chicory root fibre. Fibre isn’t the only important nutrient helping put Bodyhero products at the top of the shelf for health. The products provide the full spectrum of all 9 essential amino acids and are rich in naturally occurring BCAA’s, Glutamine and Leucine.
Bodyhero products have no misleading ingredients or health claims, just clean-label ingredients free from:
1. Dairy
2. Lactose
3. Soy
4. Gluten
5. Wheat
6. Carrageenans
7. Palm Oil
8. GMOs
9. Artificial Flavours & Colourings
10. Fillers
11. Binders
12. Anti-foaming Agents
In addition, they are Registered by the Vegan Society, are being tested by Informed Sport, and regularly tested for heavy metal, allergens and contaminants.
And to even further their commitment to an upmost quality plant-based experience, Bodyhero products have been designed to be as allergen free as possible so that anyone and everyone can enjoy delicious tasting plant-based nutrition.
Speaking of the company’s recent announcement, Bodyhero Co-Founder—and band member of Coldplay— Guy Berryman said,
“Plant-based protein is a rapidly growing space and I’m excited for people to try our innovative products.”
Bodyhero Managing Director, and former Product & Fitness Director of Virgin Active Health Clubs, Andy Birch shares the excitement and commented,
“We saw a gap in the market to make plant-based protein products cleaner, simpler, better tasting and more accessible. There is a joy in simplicity. Our products deliver everything you need, include nothing you don’t, and with zero compromise on taste. They are unique in satisfying the 3 key nutritional requirements that people are looking for right now in being high in protein, low in sugar and high in fibre, as well as being plant-based, natural, free from, delivered straight to your door, and most importantly delicious!”
THE RANGE
The initial range will comprise of the following SKU’s (with additional flavours to follow), and are available to purchase via fantastic value monthly subscriptions, a range of bundles, and one-time purchases at www.bodyhero.com
PLANT-BASED RICH CHOCOLATE PROTEIN BARS
12 x 64g Duo Bars – 2 x 32g pieces per bar with 10g protein, 6.5g fibre and less than 1g sugar
PLANT-BASED RICH CHOCOLATE PROTEIN POWDER
960g Pouch (30 servings),10 Pack of 32g Sachets or Single 32g Sachets
PLANT-BASED RICH CHOCOLATE PROTEIN SHAKES
12 x 330ml Cartons
Key Benefits of Bodyhero
SPECIFICALLY FORMULATED WITH 20G PROTEIN.
Bodyhero products are specifically formulated to provide the highest levels of protein whilst maintaining unbeatable taste and texture. Uniquely, each serving across the range delivers consistent 20g of high-quality plant protein. With the recommended daily intake of protein ranging from approximately 0.8–1.5g per kg bodyweight depending on activity levels, a 70kg sedentary person would need 56g and a 70kg active person would need 105g of protein per day. One Bodyhero serving delivers between 19-36% of your daily protein intake. The products include high quality pea protein isolate, providing a full spectrum of all 9 Essential Amino Acids and naturally occurring Branched Chain Amino Acids to aid with optimal muscle growth and recovery.
The proteins used in Bodyhero products are not just sourced from the very best growing regions in the world, but are also selected specifically for each product type, as different proteins perform differently in different types of product application.
BODYHERO PEA PROTEIN
The pea protein in Bodyhero bars is an Isolate made from the highest quality 100% Non-GMO Canadian Yellow Split Peas.
The pea protein in Bodyhero Ready-to-Drink shakes is a super smooth pea protein Isolate developed for optimal taste and texture. The pea protein is made from the highest quality 100% Non-GMO European Yellow Split Peas.
The pea protein in BodyHero protein powder is sourced from what is generally considered to be the very best growing region in the world – Europe. It contains almost 90% protein and is made from 100% non-GMO European grown Golden Peas. It is totally allergen free, ultra-smooth in texture, and extremely easy to digest with a digestibility rating of 98%.
Bodyhero Protein Powder uses the highest quality European Golden Peas grown under strict European regulations in the nutrient rich soils of Northern France. They are grown without chemicals in uncontaminated soil rich in nutrients and are processed in Belgium by one of the pioneers in pea protein isolation: a company that has been privately run by the same family since 1852.
As a result, the pea protein used is widely accepted to be the highest-quality pea protein isolate available worldwide. Growers are carefully selected, and quality checks are in place throughout the supply chain to ensure the strictest of growing standards are adhered to.
The protein isolation process uses a patented, water-based technology that produces a very fine powder that has minimal taste or smell of pea, which indicates a very high-quality pea protein isolate. Many other lower quality pea proteins have a strong pea smell or taste by comparison.
Therefore, Bodyhero powder is one of the only totally allergen free products available, and the pea protein used—is in fact, the only pea protein isolate that can claim a lectin-free status which contributes to its excellent digestive properties and makes it the most easily digestible and accessible protein powder on the market today.
The patented processing method produces a pea protein with the highest level of protein content in the world, at up to 90% protein (by dry matter). It also produces a very fine powder compared to other pea protein manufacturers, making Bodyhero powders super easy to mix and superior to taste.
THE HIGHEST LEVEL OF FIBRE
It’s formulated to provide high levels of natural easy to digest, soluble plant-based fibre from chicory root, to help meet those all-important high fibre goals, and support gut health. With the recommended daily intake of fibre around 30g for most people, one scoop of powder provides 8% of your daily allowance, one ready to drink shake provides 17% of your daily allowance, and one bar 44%.
SWEET BY NATURE, LOW SUGAR AND LOW FAT
Sweetened with just a touch of 100% natural dates, Stevia Leaf or Finnish Birch Xylitol, Bodyhero products ensure a rich and indulgent taste without any artificial sweeteners or any of the aftertaste found in most other protein shakes and products. Bars and powders are low in sugar, and Ready-To-Drink shakes are low in both sugar and fat.
CONTAINS HEALTHY FATTY ACIDS AND NATURALLY OCCURING MCTs
Bodyhero bars use coconut oil as a binding ingredient, which contains a source of naturally occurring MCTs (Medium Chain Triglycerides). MCTS’s have been shown to boost weight loss and energy production, and coconut oil is also considered to be great for improving cholesterol, and health of the skin, hair and teeth.
CALORIES THAT WILL FIT IN YOUR MAC
Generally, the recommended daily calorie intake is 2,000 calories a day for women and 2,500 for men. The number of calories per serving of Bodyheroproducts ranges from 126 calories per 32g powder serving, 133 calories per 32g protein bar bite (2 x 32g bites per bar), and 151 calories per 330ml Ready-To-Drink shake serving, meaning one serving of Bodyhero accounts for just 5-7% of your daily calorie allowance, and making Bodyheroproducts a healthy sweet treat that won’t blow your macros in one go.
100% NATURAL AND 100% DELICIOUS
Bodyhero products are formulated with the cleanest ingredients possible, and nothing added that doesn’t need to be included. No artificial colours, sweeteners, flavourings, preservatives, fillers or binders. Ever. Minimal ingredients and maximum flavour, with a promise to always use as few ingredients as possible is the motto.
The finest cocoa is used for products, derived from Theobroma cacao, cocoa beans of African origin (Cameroon, Ghana, Equatorial Guinea, Tanzania, Uganda, Congo, Nigeria, Ivory Coast, Togo, Guinea, Saint Tome, Sierra Leone, Liberia, Madagascar) and cocoa beans of South American origin (Colombia, Peru, Venezuela, Ecuador, Dominican Republic) under the strict Guidelines of the Cacao International Federation, and is processed in world leading Cocoa Innovation Centres in Europe.
ALKALINE FORMULAS
The Bodyhero Ready-To-Drink shakes and powders have a pH level above 7, making them naturally slightly alkaline. The golden pea protein used in powders is, in fact, the only alkaline pea protein in the world with a pH level of 7.8. Ideal if you are considering following an alkaline diet.
EVERYTHING YOU NEED AND NOTHING YOU DON’T
Unlike many of the products on the market, Bodyhero doesn’t add unnecessary ingredients for the sake of trying to stand out or inflate prices. So called “Superfoods” and such like are often added in such low quantities that they serve no other purpose than to create false health claims which mislead the consumer, and impact taste. They believe that there is a joy in simplicity. If an ingredient doesn’t serve a functional purpose, it has no place in Bodyheroproducts. Period.
PLANET FRIENDLY
Bodyhero products are not only good for your wellbeing, but also the wellbeing of the beautiful planet.
Biodiversity is taken seriously and Bodyhero works with Ecologi who along with The Eden Reforestation Projects are rewilding a forest in Madagascar — to plant a tree for every order placed on the website. Bodyhero is also committed to a reforestation project in the Scottish Highlands.
All of the packaging is 100% recyclable and made from sustainable materials across the range.
The workforce is also Climate Positive, meaning that through additional tree planting activity and financing of carbon reduction projects worldwide, they offset their entire carbon footprint, including emissions from their home, personal travel, holidays, food, hobbies and more.
VEGAN APPROVED
All products are Registered by The Vegan Society (the international standard for authentic vegan products), meaning you can have instant piece of mind that our products are free from animal ingredients and animal testing, without having to read the ingredients.
CERTIFIED ATHLETE APPROVED
Every product is certified with Informed Sport. The Informed Sport programme provides assurance that products have been tested for a wide range of substances prohibited in sport. Every batch of this product is tested for banned substances under the Informed Sport programme. Products undergo rigorous testing using ISO 17025 accredited methods to provide the highest level of assurance for athletes. For further information about the testing process, please visit informed-sport.com.
HEAVY METAL AND CONTAMINANT TESTED FOR ADDED PEACE OF MIND
All of ingredients are sustainably sourced, and production batches are regularly screened for heavy metals, contaminants, and allergenic substances to ensure the highest levels of safety and quality and avoid the heavy metals and other contaminants in worrying quantities that tend to be present in cheaper products that use inferior ingredients grown on mass scale using pesticides, fungicides and fertilisers.
