AWAY WITH THE FAIRIES: PARENTS PUT CELEBS IN BEDTIME STORIES IN PLACE OF OUTDATED CHARACTERS. www.cartridgesave.co.uk/printwhatmatters/moderndayfairytales/

AWAY WITH THE FAIRIES: PARENTS PUT CELEBS IN BEDTIME STORIES […]

AWAY WITH THE FAIRIES: PARENTS PUT CELEBS IN BEDTIME STORIES IN PLACE OF OUTDATED CHARACTERS

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Prince Harry, Ed Sheeran, and David Walliams are the most popular replacements for characters when parents are making them more up to date
One in ten parents are inserting modern day stars into bedtime stories to make them more relatable for their children
Sleeping Beauty was voted as the most outdated fairytale by parents, followed by Rumpelstiltskin, and Hansel and Gretel
More information on the research can be found here: www.cartridgesave.co.uk/printwhatmatters/moderndayfairytales/
One in ten parents are including modern day celebrities into bedtime stories – to make them more relatable for their children.

The top ten stars who are being inserted into classic stories such as Snow White, Jack & The Beanstalk, Rumplestiltskin and The Princess And The Pea include:

Prince Harry

Ed Sheeran

David Walliams

Holly Willoughby

Mo Farah

Harry Kane

Cristiano Ronaldo

Simon Cowell

Harry Styles

Stormzy

One in three parents admits to altering the ending of their children’s favourite bedtime stories in some way, according to new research by Cartridge Save.

With most favourite fairytales having been written two centuries ago, their relevance to today’s generation of kids is slim – and parents are taking matters into their own hands.

While the moral of the story may be timeless, the characters and settings are in dire need of an update: only 18% of parents believe they are still relevant to modern day life, resulting in one in ten of those surveyed no longer reading fairy tales to their children.

The most outdated fairytales, according to research carried out by cartridgesave.co.uk, are

Sleeping Beauty (17 per cent), Rumpelstiltskin (15 per cent), Hansel And Gretel (14 per cent), Cinderella (13 per cent), Snow White (13 per cent), and The Princess and The Pea (11 per cent).

Delving into the research further, parents feel that parts of these stories need changing as they are worried about what their children might think of the real endings (26 per cent). Some also feel that the morals are wrong (16 per cent) and that they don’t represent modern day life anymore (16 per cent).

The themes that mums and dads feel are in need of inclusion in modern-day moral stories for their children include: the importance of being independent (30 per cent), not being pressured to look a certain way (27 per cent), not seeking to live ‘happily ever after’ (25 per cent), multiculturalism (21 per cent), feminism (18 per cent) and the impact of social media on today’s society (13 per cent).

Ian Cowley, managing director of cartridgesave.co.uk, says: “Reading at bedtime is one of the greatest things a parent can do with their child – and it’s about time some of the stories were updated.

“We understand why parents may adjust parts of their children’s favourite tales and have developed some assets that may help to inspire a new type of bedtime story.

For more information on the research please visit: https://www.cartridgesave.co.uk/printwhatmatters/moderndayfairytales/