ICONIC KEVIN THE CARROT HITS THE BIG CITY
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Kevin The Carrot earns his place at the Museum of Brands in London
He is expected to attract thousands of visitors in December
The Museum founder warns fans to visit early, as once he’s gone, he’s gone
Brits have grown to love him and the UK’s favourite cuddly carrot has now earned himself a place in London’s most memorable Museum.
Aldi’s Christmas star, Kevin the Carrot, was unveiled at the Museum of Brands this morning and he will remain on display throughout December.
The Kevin exhibit takes centre stage among more than 12,000 products, posters, toys and games that make up the Museum’s extraordinary collection. Thousands of fans are expected to visit to see him alongside other famous faces including Mickey Mouse, Felix the Cat, Paddington Bear and Gordon the Gopher.
He’ll begin his stay at the Museum in the great hall, before making his way to the ‘Time Tunnel’, which features the world’s most renowned brands and toys from the Victorian era to today.
The nation was first introduced to Kevin the Carrot in 2016, when he made his debut appearance on Aldi’s Christmas TV advert. Since then, his popularity has soared and last year he even trended on Twitter as demand for the toy outstripped supply.
Visitors can see Kevin at the Museum in Notting Hill only until New Year’s Eve, but the Museum founder warns once he’s gone, he’s gone.
Robert Opie, Founder of the Museum of Brands, said:“Considering he only came to life in 2016, Kevin the Carrot has had quite a meteoric rise and his display highlights how characters with strong personalities can create a true bond with the public. He’s become quite a celebrity in his own right.
At just three years old, Kevin is one of the youngest of toys on display at the Museum of Brands. We know the demand for Kevin toys is incredibly high. We are excited to have him here with us.”
Julie Ashfield, Managing Director of Buying at Aldi UK comments: “Kevin has his own base of superfans, and we’re absolutely delighted that they’ll now be able to visit him in this wonderful setting.
Last year, Kevin the Carrot toys flew off the shelves and over two thirds sold within 24 hours of going on sale. We are thrilled that this year, those who don’t manage to get their hands on one of the toys will no longer have to miss out. Kevin is joining an illustrious list of toys on display at the Museum. We’re all really proud of him.”
Throughout the month of December, fans can visit Kevin at the Museum of Brands, 111-117 Lancaster Road, Notting Hill in London. The Museum is closed on December 24, 25 and 26.
