The Modern Man is 15% more muscular- isn’t it time that fashion follows suit? Introducing Avail, the first brand dedicated to suiting and booting men with muscles. >> availlondon.com

The Modern Man is 15% more muscular- isn’t it time that fashion follows suit?
Introducing Avail, the first brand dedicated to suiting and booting men with muscles. availlondon.com

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In 1954, the average man had a 37-inch chest, a 34-inch waist and 14-inch collar. Today, he has a chest of 42in, a waist of 37in, and he takes a 16in collar. This, in line with the booming fitness industry, shows that society’s increasing obsession with being ‘big’ and ‘ripped’ really is shaping the modern man into a larger, more honed silhouette.

So we ask, in a world where fitness and fashion go hand in hand, why aren’t designers following suit?

Muscle fit ranges have slowly infiltrated the High street, yet consumer insights tell us most ‘fitness men’ still find they don’t quite fit their broad shoulders or bulging biceps.

We’re here to ‘Avail’ the problem. At Avail London, we think it’s about time that physiques are celebrated all day long and are launching a brand entirely dedicated to muscle fits suits, so you can show off your honed physique the 22 hours a day you’re not in the gym!

Using advanced tailoring techniques, our debut range has been developed to stretch around your shoulders, chest, biceps and quads, the stylish suits provide unbelievable flexibility and allow your body to breathe.

At Avail London we believe you should be able to look your best without getting hot under the collar. With three piece suits, tuxedos, shirts and accessories amongst the mix and match collection you can get creative for any occasion. Classic colours dominate the range with the additions of burgundy, tartan and check designs for those who want something a little more show stopping and the contrasting detail across the collection will give you the Avail London identity.

See more & shop at

availlondon.com