LIMITED EDITION RANGE FROM CHILDS FARM TO SUPPORT OUR PARA-ATHLETES
AVAILABLE FROM THE 11TH OF AUGUST 2021
The UK’s No. 1 children’s toiletries brand Childs Farm introduces NEW limited edition selection to support para-sports in partnership with Sainsbury’s.
Childs Farm’s products are undergoing a temporary transformation! This August, the much-loved farm characters will be replaced by their para-athletic counterparts across a limited edition line-up of our four hero products – available exclusively in Sainsbury supermarkets, the first Paralympic-only sponsor, who have generated national support for Paralympics GB since London 2012.
The campaign is being supported by Clare Balding OBE and Natasha Baker MBE, and the products will be available in Sainsbury’s stores across the UK from the 11th August to 31st August.
The Childs Farm products set to dress up in new clothing are:
Limited Edition Organic raspberry bubble bath RRP £4: 250ml
Save 25% from 11th to 31st August!
Inspired by para-athlete Natasha Baker MBE and hers and Childs Farm’s horse Lottie (Keystone Dawn Chorus), the label features the pair on the bottle doing some delightful dressage. And with 93%* of parents saying this bubble bath is mild and gentle on their children’s delicate skin, having fun in natural bubbles and moisturising all skin types never smelt so good!
Limited Edition Strawberry & organic mint shampoo RRP £4: 250ml
Save 25% from 11th to 31st August!
One of the first products launched by Childs Farms back in 2012, it now has a new look with a para-athlete speeding across the packaging in a wheelchair. With 98%** of parents saying it rinses out to leave their children’s hair feeling soft and smooth; fragranced, glossy and tangle-free locks now look better than ever.
Limited Edition Sweet orange hair & body wash: RRP £4: 250ml
Save 25% from 11th to 31st August!
Featuring a para-athlete with a prosthetic leg taking the tape, Childs Farm’s best-selling hair & body wash wins gold again. 94%*** of parents said it did not cause irritation to their children’s skin*, making it a winner for every child, even those with dry, sensitive or eczema prone skin.
Limited Edition Strawberry & organic mint 3 in 1 swim RRP £4: 250ml
Save 25% from 11th to 31st August!
Get out of the pool and into some moisturiser with our “one bottle suits all” combination of shampoo, conditioner and body wash. Cleaning off chlorine so effectively, 99%**** of parents of sensitive skin suffering little ones said it leaves their children’s skin and hair smelling fantastic.
All four products are:
Suitable for newborns and upwards.
• Suitable for dry, sensitive and eczema prone skin
• Registered with The Vegan Society
• Approved as cruelty free under the Leaping Bunny Programme • Packaged in 30-100% PCR bottles which are fully recyclable
Founder and CEO Joanna Jensen said: “Childs Farm has been involved with Riding for the Disabled since the founding of the business, and it was through this I met Natasdha and Clare and understood more about the needs of para-athletes. Helping Natasha to be able to buy th3e wonderful Lottie has meant we have seen so many more of the hurdles these amazing athletes have to overcome, so we are thrilled to partner with Sainsbury’s ahead of this summer of sport, to do even more.”
