‘SOCIABLE CRISIS’: LOW ENERGY MEANS 42% TOO TIRED TO TRY NEW EXPERIENCES >> www.berocca.co.uk

‘SOCIABLE CRISIS’: LOW ENERGY MEANS 42% TOO TIRED

TO TRY NEW EXPERIENCES[1]

www.berocca.co.uk

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Cancelling family and ditching friends; Berocca investigates why Brits are missing out on going out

July 2017: New research from Berocca, the number one energy vitamin[2], reveals the UK is increasingly becoming a nation of recluses with low energy levels causing nearly half of people (42%) to miss out on new experiences. Of the 2,000 people surveyed, 1 in 4 (28%) feel too tired to spend time with family and friends, and one third (35%) have no energy to meet new people.

As 66% of the UK view tiredness as their number one health concern[3], The Berocca Energy Report was launched to encourage Brits to look after their own energy and fatigue levels, so they can be ready to embrace life’s opportunities. It comes as a response to over half of the UK (52%) admitting they cancel or avoid social engagements entirely due to feeling too tired.

Energy crashes are disrupting daily lives with top activities being missed out on including:

1. Trying new experiences (42%)

2. Meeting new people (35%)

3. Spending time with friends and family (28%)

4. Reading books (28%)

5. Going for dinner (27%)

Nearly one in four (23%) Brits report having energy spikes and crashes an average of 3-4 times each week, with energy levels lowest at 3pm on Mondays. Additionally, two thirds of us (62%) want an energy solution that is not dependent on caffeine or sugar.

The Berocca Energy Report aims to inspire Brits to seek natural energy alternatives and embrace the activities they were once too tired to commit to; with 57% of people saying they would accept up to three more social occasions every week if they had revitalised energy levels. Getting fit (36%), achieving personal goals (24%) and spending more time with the family (20%) tops the nation’s priority list of things to do with more energy.

Expert Dietitian and Nutritionist, Dr Sarah Schenker says: “Very often low motivation and energy is caused by poor diet and sleep. The lack of key nutrients can also leave the body feeling drained. B vitamins are important for the release of energy from food and drinks, a poor intake could cause tiredness and lethargy throughout the day and impact on being able to enjoy life.”

“We want consumers to feel energised so that they can make the most out of every day, whether it is running around after their excitable kids, or putting the world to rights with close friends” comments Joanne Charles, Group Brand Manager at Berocca, “Starting each day with a Berocca which is packed full of energy releasing vitamins can help you feel energised[4] and ready to say ‘yes’ to more of life’s opportunities – no matter how big or small.”

For more information visit Berocca.co.uk, Twitter (@BeroccaUK) and Facebook (@Berocca).

#BeMoreBerocca

[1] Survey of 2,000 adults across the UK carried out by One Poll from 15 – 17th May 2017

[2] Nielsen – VMS – Berocca – Units Sales, Berocca Orange 15s, MAT to 25.02.17

[3] Mintel, Vitamins & Supplements, UK Report – Health issues experienced (p11) – September 2015

[4] Contains vitamins B1 & B2 that help naturally release energy from your food

[5] Nielsen – VMS – Berocca – Units Sales, Berocca Orange 15s, MAT to 25.02.17

[6] Vitamin B1/B2/Magnesium contributes to normal energy-yielding metabolism

[7] Vitamin B1/B2/Magnesium contributes to normal energy-yielding metabolism

[8] Contains six B vitamins, including B6 and B12 which, along with vitamin C, can help to reduce tiredness and fatigue

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