Forever, the world’s leading aloe vera company has launched a new topical cream – ‘Aloe Cooling Lotion’ for joint relief and to help revitalise hard-worked muscles, especially for active sportspeople, athletes and gym goers. It’s a new essential for all sports/kit bags for all active woman and men whether playing sports or in the gym.

This new, topical muscle, joint and tissue care lotion is formulated with aloe vera (the aloe vera content is from 100% stabilised inner leaf gel) and menthol, eucalyptus, camphor and MSM (Methyl Sulfonyl Methane).

Aloe vera has a long history of healing and wellness going back thousands of years; Menthol provides a powerful cooling and refreshing sensation; Camphor produces a soothing and relaxing sensation; Eucalyptus oil helps ease tired muscles with a cooling and soothing effect. These four ingredients are combined with rosemary extract and MSM (Methyl Sulfonyl Methane), which is the third most abundant mineral in our bodies, to give a potent ‘massage cream’ for pre- or post-exercise and it’s easily absorbed and non greasy.

Aloe Cooling Lotion is formulated to be massaged easily into the skin and joints and to be absorbed quickly with no greasy residue. Users will experience an initial cooling sensation and then feel a sense of relief as the lotion penetrates into the skin, muscles and joints, as well as breathing in the invigorating menthol and eucalyptus vapours.

Just keep it in your sports/kit bag or have it available at home for a relaxing, invigorating massage rub after a hard day at work or after a tough game or a heavy training or sports or gym session.

Forever Aloe Cooling Lotion is just the latest topical lotion in the Forever line (100+ products) of Aloe Vera health and nutrition drinks, nutritional supplements, skin care, daily care and beauty care products that are excellent for active lifestyle people or those who are older and these products are an integral part of Forever’s overall health and wellness customer offering.

FOREVER ALOE COOLING LOTION (R.R.P.£15.77) for 118ml tube – is available online from The Aloe Vera Centre at:

Forever Aloe Cooling Lotion has the International Aloe Science Council; the Kosher and Halal Seals of Approval and is gluten free.

“As an ultramarathon runner, I’ve used it since it’s introduction a few years ago, it’s helped me through different training periods of 3-6 months doing 90km – 150km of running every week. It especially helps me with recovery to make sure my legs have been fresh for the next run the following day or later that same day, it is brilliant for DOMs & post gym session recovery.

I have to mention that for recovery it is incredible to couple it with the Forever Freedom drink that we do. This not only contains the worlds leading patented aloe drink formula but also has added glucosamine, chondroitin & MSM to aid recovery and greatly improve flexibility + mobility for athletes. Having tried and tested these and many more of our products for years over countless thousands of miles of running, I cannot recommend them highly enough. ”

Felix Lloyd-Davies

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