New Packaging Launch Prepares WUJU Hot Sauce for Mass Market Growth Bernardsville
In 2017 WUJU Hot Sauce grew from artisanal brand with a cult following to being carried in 4 out of the top 5 US based supermarkets in select stores and regions.
WUJU Hot Sauce is a modern day success story. Fresh out of college, Lawrence Wu created a hot sauce that he believed could be the next iconic condiment. It was his goal to create not just a spicy hot sauce, but a delicious blend of exotic spices that can add flavor to every meal from sunrise to sunset. After perfecting his recipe, Wu set out on the internet to build his brand. Engaging thousands of Reddit users to try his delicious recipe and give him honest feedback, Wu launched WUJU out into the world to truly phenomenal acclaim. In 2015, Wu ran a wildly successful Kickstarter campaign, which fueled WUJU’s early days. Today WUJU Hot Sauce is available in some of the country’s largest chains across the country.
True to its artisanal roots, WUJU Hot Sauce’s first label was created by Wu’s sister. Wu loves the original label, but because they are beginning to see an uptick in mainstream demand, Lawrence decided WUJU needed to expand upon its roots. Lawrence hired QNY Creative, who have worked with behemoth brands like Levi’s and Ferrari, to design brilliant new packaging for WUJU Hot Sauce. WUJU Hot Sauce’s original logo was inspired by a photo of Lawrence’s friend Cody looking out into the sunset. Wu lost Cody to cancer several years back, but his positive outlook and bravery in the face of the horrible disease remain core inspirations for Wu in his own life and business. WUJU Hot Sauce’s new packaging design fully integrates Cody’s sunset into the logo and package design and also includes all of the labeling requirements to support mass distribution.
“I’m really happy with our new packaging,” says WUJU founder Lawrence Wu, “WUJU is now ready to take the mainstream marketplace by storm.”
WUJU Hot Sauce is available for purchase in select Whole Foods, Safeway, Kroger, Albertsons, Central Market and in natural food stores nationwide as well as online on Amazon and wujuhotsauce.com. WUJU Hot Sauce is available in 5 oz. bottles in original and extra hot and can be purchased in a single bottle or packages of 6 or 12. Suggested retail for one 5oz bottle is $4.99.
In remembrance of Lawrence’s dear friend Cody who lost his life after a fierce battle with cancer and for his mother who is currently battling cancer WUJU Hot Sauce helps fund, support and provide hot sauce for Cook for Your Life’s Hope Lodge Program cooking classes and dinners created for people touched by cancer.
About WUJU Hot Sauce
Founded in 2014 by Lawrence Wu, WUJU Hot Sauce is a thai-inspired hot sauce made with 16 all natural ingredients including spices and flavors like agave nectar, mango, curry, and more. WUJU is now available for purchase in select Whole Foods, Safeway, Kroger, Albertson, Central Market and in natural food stores nationwide as well as online on Amazon and wujuhotsauce.com. Find your store on the WUJU Hot Sauce Store Locator. WUJU Hot Sauce is available in 5 oz bottles in original and extra hot. WUJU Hot Sauce donates a portion of profits from each bottle to support cancer patients and their families. Learn more at wujuhotsauce.com.